Urban Resilience Sportswear began in January 2015 with the goal of reaching modern athletes in their social context - the city. Training becomes revenge, a way to recognise one's own physical strength and psychological integrity, in a metropolitan environment that alienates and distances athletes from their very core and primordial instrument, the body.
Places that are usually hostile become a scenic stage for solitary training: Women runners beneath Manhattan skyscrapers or still in a cobra pose on the Ponte della Musica in Rome; crossfitters that challenge the force of gravity with consistency and concentration or fighters in the ring that get out alive after a "ground and pound" and naturally welcome the pain for what it is. Urban athletes that hide stories of Resilience beneath their victories.
Urban Resilience is a philosophy, a way to live the city, the training, the cage. Fightstore PRO Ireland is proud to be the official distributor in the Republic of Ireland for this prestigious brand.